Zig Ziglar said you can get anything in life if you help people get what they want.
But what he didn't tell you? More often than not, people have no idea what they want.
Doubt me? Just ask your SO what they want to eat tonight...
No, seriously. Ask them.
8 times out of 10, they don't really know.
It's part of the human condition. It's pretty rare we get to sit around and ponder what makes us happy.
Most of what we think we want is nothing but a fragile little dream not even strong enough to get us to action.
And we're even worse at telling others what we want.
That's why most surveys are wrong.
They get superficial answers on the "desire" side that rarely cover actual motivations.
But there's something else you can do...
You can always ask people what they don't want.
If you do that? Get ready, because they have a pretty good idea of that and they'll tell you.
Take that insight, turn it around, work with it, and you'll soon know what your audience wants.
For real this time.
In my "Copy That!" newsletter I talk more about how to better understand our customers (and use those insights to make $$$).
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Hey, I'm David Hegedus. A copywriter from Hungary. I use my love for words and storytelling to help businesses get more sales through smart campaigns. Here I write about marketing, persuasion, and the good life. Or whatever interests me at the moment. Enjoy.